District-Wide Flooring CBA Already Growing Marketing Share
The recent signing of a district-wide flooring collective bargaining agreement for the entire UBC Southern District is already producing positive results. Signatory contractors are winning work across the District’s 11-state jurisdiction, and UBC floorcovering specialist are completing projects beyond customer expectations.
The agreement is another product of the ever-expanding INSTALL program – the UBC’s flooring arm that has become the standard-bearer for installation, training, and industry partnerships across North America.
The CBA is the first floorcovering agreement of its kind that stabilizes wages, benefits and conditions across the Southern District. The agreement also provides access to regular INSTALL training, which is delivered in Florida, Texas, Oklahoma and Tennessee. With this agreement, the landscape is changed for contractors, installers, and customers alike:
Laying the foundation for the CBA is the Florida Regional Council and globally successful union contractor, Mr. David’s Flooring International. When Mr. David’s sought to open a new branch in the southeast so that it could enter Florida’s booming construction market, management discovered that the labor pool was undertrained. They partnered with the FLCRC and utilized the strengths of the INSTALL program to bring the workforce skills up to the level of quality that Mr. David’s expects.
“About 99% of the labor pool in Florida are subcontractors that operate on a low-quality standard,” said Tony Troehler, president of Mr. David’s SE LLC. “Knowing the lack of trained installers prior to beginning work, we set the expectations that we needed to elevate the marketplace to allow us to work there. Pairing-up with the FLCRC to being INSTALL training in Florida was a match made in heaven for us. Mr. David’s is known for its high quality brand and INSTALL’s entire program is based on producing quality people. Our interests truly fit hand in glove.”
Mr. David’s is now a regular employer in Florida, with up to 30 UBC members working for the company daily. It recently completed an installation at the Kennedy Space Center, which required highly skilled flooring professionals that only the UBC was able to provide.
UBC Southern District Vice President Dennis Donahou recognized the program’s success and steady growth as a promising opportunity for the Southern District, given its’ proven success despite challenging market conditions in Florida.
“We saw an opportunity to increase our market share in the southern flooring installation industry, and this collective bargaining agreement provides the platform to get the job done,” Donahou said. “It simplifies the conditions and mobility for UBC contractors, so that they can compete across the Southern District. That, in turn, will increase union members, and increase work hours.”
DVP Donahou, assisted by the Executive Secretary-Treasurers from the Florida, Southeastern, Central South, and Mid-South Carpenters Regional Councils. Also addressed the challenge of recruiting installers and establishing INSTALL training to meet the contractors’ needs. The result of those discussions is the District-Wide Market Recovery Independent Flooring Collective Bargaining Agreement.
Florida’s EST, James Banks, said: “Establishing this CBA has provided a tremendous opportunity for the whole Southern District and we are getting work now that we haven’t had in years. I strongly believe what we started here in Florida to increase market share will be successfully and quickly carried throughout the Southern District.”